Operational chaos.
Solved. Automated.

Laterna is a boutique automation and integration agency that delivers mission-critical systems for those who set the bar.

Operational chaos.
Solved. Automated.

Laterna is a boutique automation and integration agency that delivers mission-critical systems for those who set the bar.

0%

Reduction in manual data entry across core business operations.

0/7

Autonomous uptime for intelligent agents and critical background workflows.

Zero

Sync errors, dropped webhooks, or data loss across your connected software stack.

0x

Faster execution of marketing campaigns and generative content pipelines.

0 Mo

Average time to full financial ROI for core architectural builds.

* Baseline metrics derived from median architectural deployments. Exact impact and ROI timelines will adapt based on your existing technical debt, operational maturity, and digital readiness.

Thinking in Systems

The Architecture of Accountability

Business Logic Before Code
We operate as Forward-Deployed Engineers, not remote task-takers. Before a single API is connected, we embed into your daily operations to diagnose the exact bottlenecks draining your margins. We refuse to build on top of broken processes. We solve for the root cause of your operational chaos, ensuring every workflow we architect drives a measurable financial outcome.
Systems, Not Shortcuts
The market is flooded with fragile, "duct-tape" automations that break silently the moment your store traffic spikes. We reject this. We engineer robust, enterprise-grade ecosystems designed to absorb complexity. By eliminating your operational debt rather than adding to it, we build infrastructure that scales frictionlessly from 10 orders to 10,000.
Deterministic by Default
Artificial Intelligence is powerful, but it requires a flawless ground truth to function. We prioritize certainty. We build deterministic data pipelines that sync your core business systems with 100% accuracy. Our architectures are battle-tested—designed to self-correct, log errors, and fail gracefully if a third-party platform updates, protecting your business from downtime.
Bespoke, Not Templated
Your operational logic is unique, and relying entirely on off-the-shelf SaaS tools will eventually force you to compromise your standards. We do not force your business into generic, pre-packaged templates. We architect tailor-made intelligent environments that adapt to your exact workflows, acting as a custom engine that empowers your team rather than restricting them.
Invisible Integration
An automation that requires constant human supervision has failed. Your software stack should not be a silo. We build invisible, highly secure bridges between your legacy systems and modern APIs, consolidating fragmented data into a single, flawless source of truth. The result is a unified ecosystem that runs entirely in the background—quietly, securely, and relentlessly.

0%

Reduction in manual data entry across core business operations.

0/7

Autonomous uptime for intelligent agents and critical background workflows.

Zero

Sync errors, dropped webhooks, or data loss across your connected software stack.

0x

Faster execution of marketing campaigns and generative content pipelines.

0 Mo

Average time to full financial ROI for core architectural builds.

* Baseline metrics derived from median architectural deployments. Exact impact and ROI timelines will adapt based on your existing technical debt, operational maturity, and digital readiness.

Thinking in Systems

The Architecture of Accountability

Business Logic Before Code
We operate as Forward-Deployed Engineers, not remote task-takers. Before a single API is connected, we embed into your daily operations to diagnose the exact bottlenecks draining your margins. We refuse to build on top of broken processes. We solve for the root cause of your operational chaos, ensuring every workflow we architect drives a measurable financial outcome.
Systems, Not Shortcuts
The market is flooded with fragile, "duct-tape" automations that break silently the moment your store traffic spikes. We reject this. We engineer robust, enterprise-grade ecosystems designed to absorb complexity. By eliminating your operational debt rather than adding to it, we build infrastructure that scales frictionlessly from 10 orders to 10,000.
Deterministic by Default
Artificial Intelligence is powerful, but it requires a flawless ground truth to function. We prioritize certainty. We build deterministic data pipelines that sync your core business systems with 100% accuracy. Our architectures are battle-tested—designed to self-correct, log errors, and fail gracefully if a third-party platform updates, protecting your business from downtime.
Bespoke, Not Templated
Your operational logic is unique, and relying entirely on off-the-shelf SaaS tools will eventually force you to compromise your standards. We do not force your business into generic, pre-packaged templates. We architect tailor-made intelligent environments that adapt to your exact workflows, acting as a custom engine that empowers your team rather than restricting them.
Invisible Integration
An automation that requires constant human supervision has failed. Your software stack should not be a silo. We build invisible, highly secure bridges between your legacy systems and modern APIs, consolidating fragmented data into a single, flawless source of truth. The result is a unified ecosystem that runs entirely in the background—quietly, securely, and relentlessly.

Execution Protocol

How We Architect

Strategy is useless without flawless execution. Here is our exact blueprint for transforming fragmented apps into a unified, autonomous ecosystem.

01

Discovery & Logic Mapping

We do not guess, and we don't start with code. As your Forward-Deployed Engineers, we audit your existing workflows to map your exact business logic. We identify the specific manual bottlenecks draining your margins and define the exact architecture required to eliminate them.

02

Systems Blueprinting

We architect the entire data lifecycle before deployment. We select the precise enterprise-grade infrastructure needed for your custom build—leveraging AWS, n8n, Make, and direct API integrations. No bloat, no unnecessary SaaS subscriptions. Just the exact tools required for the logic.

03

The Deterministic Build

We construct the core operational foundation. We hardwire your e-commerce platforms, CRMs, and databases to sync flawlessly in real time. This establishes a 100% accurate ground truth, ensuring your core operations run securely with zero human intervention.

04

Cognitive Layering

Only when the deterministic foundation is completely error-proof do we introduce intelligence. We deploy bespoke AI agents and cognitive decision-making models trained on your private data, upgrading a rigid workflow into a dynamic, 24/7 autonomous engine.

05

Deployment & Governance

We push to production under strict monitoring. We deliver comprehensive architectural documentation and train your team for total ownership. Through our post-launch Hyper-Care or ongoing Fr-CAO retainer, we actively govern the system—ensuring it scales seamlessly and fails elegantly when third-party platforms change.

A different standard

Beyond connecting apps. Engineered business logic.

The standard approach to automation relies on quick fixes—patching together isolated SaaS tools and hoping the connections hold as your business scales. We operate as a strategic extension of your team, diagnosing the root cause of your bottlenecks before a single line of code is written. We map your operational logic and build a unified, invisible ecosystem that solves the underlying chaos and drives real business outcomes.

The status quo

Treating automation as a list of isolated tasks for subcontractors, leaving the burden of business strategy entirely on you.
Relying on quick-fix, no-code automations that break silently in the background when a platform updates.
Throwing money at a new SaaS tool for every new problem, resulting in chaotic workflows and scattered data.
Forcing AI tools into your business based on trends, rather than solving the fundamental, manual bottlenecks.
Implementing workflows that only survive at your current scale, creating massive technical debt as you grow.

The Laterna Standard

Taking the time to understand your operations and customers first, designing the exact architectural logic your business requires.
Engineering robust, error-proof, and auditable workflows that can be relied upon securely in the long term.
Bridging disconnected tools and consolidating data so your team operates within a seamless, flawless ecosystem.
Diagnosing what actually drives results—whether it’s a highly advanced AI agent or just a rock-solid core data sync.
Building infrastructure designed to handle increased volume with the exact same reliability, scaling revenue without scaling headcount.

A partnership that suits your needs

Engagement Models

Bespoke architecture priced by impact and complexity, not hourly estimates. We partner with you based on the scale of your bottlenecks. Clear deliverables, transparent pricing, and measurable outcomes.

01
The Targeted Build
Focus
Eliminating a specific, high-friction operational bottleneck.
Outcome
Immediate recovery of manual hours and flawless data sync across disconnected apps.
Engagement model
Flat-Rate Project.
How it works
We architect a precise solution for a singular problem. Whether it’s syncing a new e-commerce channel, deploying a 24/7 AI voice agent, or bridging two legacy systems, we quote a flat rate. You receive a deterministic, battle-tested workflow that operates flawlessly from day one.
02
Architecture Overhaul
Focus
Engineering your entire business infrastructure for scale.

Common Questions

Clear answers on how we build, maintain, and transfer your systems.

Your Strategic Partner

Anton Dobrev

Founder & Lead Architect

I founded Laterna because I saw too many brilliant brands being overwhelmed by manual tasks and fragmented software. I operate as your Lead Architect and Fractional Chief Automation Officer. You don't need to know how an API webhook functions or how to train a Large Language Model. My job is to integrate directly into your operations, identify bottlenecks and transform your most pressing business issues into elegant, deterministic solutions that run seamlessly in the background. There will be no communication gaps. No junior-level technical debt. Just senior-level strategy and flawless engineering.

Outcome

A unified digital ecosystem that multiplies revenue capacity without multiplying headcount.

Engagement model

Phased Deployment.

How it works

We rebuild your core operations from the ground up. Executed in clear, paid phases (e.g., Logic Audit ➔ Core Data Sync ➔ AI Deployment), this is a complete transformation of your technical stack. We eliminate fragmented software and hand you back total control over your margins and time.

03

Chief Automation Officer

Focus

Zero technical debt, maximized ROI, and an infrastructure that scales dynamically.

Outcome

Zero operational debt, a dedicated tech partner, and a business that gets smarter and faster every month.

Engagement model

Strategic Retainer.

How it works

We embed directly into your operations as your Fractional Chief Automation Officer and Forward-Deployed Engineer. On a flat monthly fee, we own your long-term roadmap. We audit your processes to cut costs, build new systems as you grow, and proactively govern your architecture so it never breaks. You get C-suite strategic vision combined with elite, hands-on engineering—without the full-time salary overhead.

The Architecture of Scale

Solutions

Automation Strategy

Strategy & Blueprinting

Automation Strategy

Strategy Outline

Inputs → Rules → Systems → Outcomes (deterministic first)

v1

System MapHigh level

Website + Forms

Events

CRM (Canonical)

Sync

Sheets Log

Email + Alerts

ChecklistWeek 1

Inventory of workflowsDone
Define “source of truth”Done
Error + retry policyDone
Data quality gatesNext
KPI instrumentationNext
Owner + escalation pathNext
Runbook + rollbackNext

Recommendations

• Idempotency keys
• Canonical schema
• Alert routing
• Audit trail

TimelineAudit → Blueprint → Ship

Phase 1

2–4 days

Audit

Milestone

Phase 2

Just 1 week

Blueprint

Milestone

Phase 3

4 weeks

Ship

Milestone

Current StackBaseline

CRMHubSpot / Pipedrive
AutomationMake / n8n
DataSheets + Postgres
MessagingEmail + Slack

The Architecture: Before we connect a single app, we map your business logic. We audit your daily operations to identify expensive bottlenecks and design a comprehensive architectural blueprint.

The Result: We solve the root cause of your operational debt, not just the symptoms.

Your Strategic Partner

Anton Dobrev

Founder & Lead Architect

I founded Laterna because I saw too many brilliant brands being overwhelmed by manual tasks and fragmented software. I operate as your Lead Architect and Fractional Chief Automation Officer. You don't need to know how an API webhook functions or how to train a Large Language Model. My job is to integrate directly into your operations, identify bottlenecks and transform your most pressing business issues into elegant, deterministic solutions that run seamlessly in the background. There will be no communication gaps. No junior-level technical debt. Just senior-level strategy and flawless engineering.

Operational chaos.Solved. Automated.

Operational chaos.Solved. Automated.

Business Logic Before Code

Systems, Not Shortcuts

Deterministic by Default

Bespoke, Not Templated

Invisible Integration

Business Logic Before Code

Systems, Not Shortcuts

Deterministic by Default

Bespoke, Not Templated

Invisible Integration

Discovery & Logic Mapping

Systems Blueprinting

The Deterministic Build

Cognitive Layering

Deployment & Governance

The Targeted Build

Architecture Overhaul

My business isn't highly technical. Will I be able to manage these systems?

Do you use no-code tools or custom code?

Should I start with an AI Agent or basic automations?

Do I own the architecture you build?

What happens after the system goes live? Who maintains it?

Anton Dobrev

Chief Automation Officer

Solutions

Automation Strategy

Anton Dobrev

Operational chaos.
Solved. Automated.

Operational chaos.
Solved. Automated.